Laacke and Joy’s is one of Milwaukee’s oldest retailers.

They are an outdoor outfitter that carries some of the best in ski, snowboard, camping, and kayak equipment.

The Milwaukee location is great. The four story building has two floors of gear and clothing. The location on Water Street makes it an easy stop from anywhere downtown. There is free parking right in front of the building. It makes it an easy stop even if you just have a few minutes.

via Outdoor Gear From Laacke and Joys Milwaukee.